London’s Kiss 100 has launched a dedicated radio station for its daily old school “Kisstory” strand. Kisstory the radio station is available online and on Freeview channel 714 (you may need to retune your TV/Freeview receiver).
To give a flavour of its playlist, three tracks played by Kisstory whilst writing this were Fat Boy Slim “Rockafella Skank”, Rosie Gaines “Closer Than Close” and Robyn “Every Heartbeat”. Unfortunately, the sound quality on Freeview is not great and the channel could do with more bandwidth. Some tracks can sound like they are being played underwater.
Kisstory is one of two sister stations launched this month by Kiss. The second one being Kiss Fresh, available exclusively online. Neither stations are available on DAB at the moment.
Kiss is by no means the first radio station to launch a set of sister stations. Absolute Radio has a portfolio of seven radio stations, with five dedicated to each decade from the 1960s to today. Its most successful sister station, Absolute 80s, now reaches nearly a million listeners a week.
Update: Kiss Fresh is now also available on Freeview (Channel 712). The parent company of Kiss, Bauer Media, has also agreed to buy Absolute Radio (subject to regulatory approval) and I would not be surprised if Kisstory and Kiss Fresh replace some of Absolute Radio’s smaller digital stations on digital radio in London.